business directories

business directories

Your potential customers are always searching for local businesses. Google recognizes this and gives a higher ranking to businesses that can show to Google they are both related and local.

There are a number of local SEO (Search engine optimisation) strategies to drive more visitors to your website.
They are all important, but one of the biggest local search boosts comes from local business directory listings.
Australian business directories are not just for motivating search traffic, they can also deliver referral traffic to your website.

How do I find the best Australia Business Directories?SEO package 1

Stay away from directory lists or submission services offering 50, 100 or even 250 Australian business directory websites. The best they will do is waste your time and damage your Google ranking.
The reason for this is:

  • They are often scraped from old outdated lists
  • They contain directories requiring payment, or a reciprocal link
  • They have not actually been tested so many directories have broken forms or are abandoned
  • The websites are just rubbish with no backlink value

What is Alexa Ranking?

Alexa is a website that ranks the top visited websites worldwide. They also provide an estimate of a websites ;popularity in a specific country (using a combination of average daily visitors and pageviews). After filtering the list of business directories according to Australian Alexa Ranking, and removing any not in the top 25,000 Australian websites, we have our list!

The Top 20 Australian Business Directories

Business Directory Alexa Traffic Ranking
www.yellowpages.com.au 124
www.truelocal.com.au 175
www.yelp.com.au 320
www.hotfrog.com.au 802
www.startlocal.com.au 897
www.womo.com.au 1035
www.aussieweb.com.au 1549
www.dlook.com.au 1947
www.localstore.com.au 2724
www.localbusinessguide.com.au 3504
www.yalwa.com.au 4380
www.localbd.com.au 6262
www.superpages.com.au 8108
www.businesslistings.net.au 8325
www.comeonaussie.com 10062
www.local.com.au 11389
www.yellowbook.com.au 14466
www.raveaboutit.com.au 18720
www.shopseek.com.au 20479
www.companylist.com.au 24902

Directory submissions involve entering the same information repeatedly so it is best to be prepared to avoid wasting a lot of time. Gather the following information into one document:

  • 2-3 Business listing titles
  • Submission email address
  • Business contact email address
  • Business phone number
  • Social media links
  • 2-3 unique business descriptions (Typically 200 words max)
  • Square logo image (300px is best viewed on most websites)
  • Some business related images
  • Business ABN

Having this data on hand to copy information will make the process much faster.

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