Event management

event management

Professional Event management

Looking to host or plan an event and not sure where to start? Planning and running an event is not something you should be attempting by yourself. DLM Marketing understands what’s involved to plan and run an event. So what does event planning involve? Basically you’ll need to follow these steps when organising and executing an event. Without a consultation DLM Marketing can’t pinpoint all of the details you’ll need to consider because it will depend on the type of event you are holding. But DLM Marketing hopes that the following may provide you with an idea on what may be involved when planning and executing an event.

Event Goal and Objectives

You should establish a physical goal and event objectives.

Create a Team

Most events take a determined team effort to be successful and organise all of the fine points. Identifying one key Event Manager or Event Chair as well as individual Points of contact for people such as:

  • Location management;
  • Presenters;
  • Entertainment;
  • Marketing;
  • Event Sponsors;
  • Volunteer management

Set a Date

This date could already be pre-set for a reoccurring event, or it could be a new event, be sure to give yourself enough time. Ideally, you should have 4-6 months to plan


Branding your event well is critical if you want to stand out; you should choose a captivating theme. Create a short, memorable branding slogan that describes your event. Design a Logo: A logo can be an effective branding tool offering immediate recognition of your event in all of your publicity and promo items.

Master Plan

This plan should cover all facets of the event, including:

Venue, logistics, catering management, speakers, presenters, activities, entertainment, marketing, event programs, media relations; signage; social media, volunteer management etc.

Administrative Processes

How are you going to keep track of your planning, registration, budget, guest and speakers lists, etc.?


Are there organizations that you could partner with or call on for sponsorships to defray the costs and increase potential contribution?  When you involve other people or groups in your event, they have a stake in helping spread the word and making the event a success.

Event Marketing

Even with the most amazing speaker or entertainment line-up, you need a marketing plan to get people in the door.


Your budget should incorporate estimates for all of the key items identified on your Event Master Plan. Don’t forget to include any travel or accommodation costs for speakers, presenters, etc.

Evaluation Process

How will you determine if your event is a success? Do you measure success by the number of registrants or attendees or is it dependent on you breaking even or raising a target amount in donations?

When you set your initial event goals and objectives, you should also consider how you will evaluate the event to determine your success.