The media and Australian politics
Media is, in the first instance, big business. The major media corporations number amongst the biggest organisations in the world. They are businesses which depend largely on advertising to generate revenue and their ability to attract advertisers depends on the size of their audiences or readers.
Seven essential digital marketing tactics
The brand that stays in front of the digital marketing curve is the brand that succeeds. Gone are the days when marketing was totally dedicated to traditional marketing methods.
Over the last ten or more years, the rise of digital marketing channels, the growth of social media, and growing ease of access to the internet has combined to make digital marketing unavoidable for brands.
Marketing plans have evolved
Many years ago marketing was reasonably straight forward and simple. You would decide on your company’s objectives and create a marketing plan designed to achieve your goals. Once the marketing plan was finalised that would be the company’s main focus of direction for the next few years.
Marketing for start-up businesses
According to the Australian Bureau of Statistics, more than 60 percent of small businesses fail within the first three years of starting up. It is a daunting exercise going into business, there are many reasons why a business might fail. One reason a lot of start-up businesses is poor marketing. It is important to get your marketing and branding strategy organised before you start trading. With the internet most new business owners will attempt to market themselves.
SEO Sharks - Don't become a victim
Beware of Rogue SEO experts that claim to guarantee rankings, claim a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through the Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
There are many unregulated industries and marketing is one of them. Basically anyone can pay to have a website built or use a drag and drop CMS and have their own marketing or SEO Company up and running.
When I talk about regulated industries I’m referring to industries that require you to be licenced or have formal qualifications to perform certain services. An example of a regulated industry is medical services, you would hate to be taking medical advice from someone pretending to be a qualified GP.
Communication strategies in a noisy market
Let’s face it – communication strategies are not as simple as they once were. The digital marketing revolution has changed the way companies market themselves. Every time you turn on a computer, tablet or mobile phone you are bombarded with marketing messages. It does not matter what website you are visiting, it is almost impossible to avoid advertising.
What is a competitive advantage?
Everyone has got their own idea on what a competitive advantage is. Virtually anything could be considered as a competitive advantage, e.g. greater profit margin, better return on resources, valuable resource such as brand reputation or exclusive capability in producing a specific product. Every company must have at least one advantage to effectively compete in the market. If a company can’t identify one or just doesn’t possess an advantage, competitors will soon outperform you and force your business to leave the market.
Invest in your staff
Living a day without learning something is a day wasted. It does not matter if the knowledge gained through a good or bad scenario. In fact the day you stop learning is the day you stop living. We should all pick up new skills, ideas, viewpoints and ways of working every single day.