Digital Marketing Services
Social media marketing
Did you know that social media marketing has a much higher lead-to-close rate than outbound marketing? Or that most of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and your business.
By not having an active social media presence is kind of like lugging out a flip phone at a business meeting and then not understanding why your boss keeps giving others all the new accounts.
However some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most obvious reasons why:
The Importance of Social Media for Web Traffic
Social media posts can be used to attract precise targeted traffic. Making a new page on your site is like taking a truly great selfie. You want the world to see it and bask in its brilliance, but you don’t want to plead for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference. We’ve seen a single link on Facebook drive over 20,000 visitors in one weekend and videos submitted to YouTube can take a page that was regularly earning only a handful of visitors a day and increase that number to hundreds. Who wouldn’t want to take advantage of that?
Using social media for business increases your site’s SEO. Search engine crawlers identify which pages are consistently earning traffic and which are just floating out there, forgotten or overlooked. A killer content strategy for SEO is the most essential part of earning top spots in search engine rankings, but driving traffic to your optimized web pages will cause them to climb much faster in the search engine results pages (SERPs).
Social Media is THE BEST Tool to connect with (and learn from!) Consumers & Industry Leaders
If you’re doing it right, social media will lead to real relationship building. Part of what makes things like Twitter and Instagram marketing so cool is the contact you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites?
You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders in your space, as well as journalists who cover your industry.
Users are open to your messages. People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This results in serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.
Social media ads allow targeting and re-targeting. One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to install a Facebook pixel on your site and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales!
Are you ready to hurtle ahead of your competitors? Want to see your search engine rankings climb and your traffic soar? Pull out that flip phone and contact us. We’ll get you on the path to success.
10 Laws of Social Media Marketing
Social media marketing can help you to grow your audience and customer base in a vivid way. If you are new to social media marketing getting started be challenging.
It’s important that you know social media marketing fundamentals. These 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.