Do you need a Logo for your new company or product? Or perhaps you are looking to rebrand or to freshen the look of something that already exists. You have come to the right place because DLM Marketing are experts in creating logos that work.
Should you do your own logo design?
While it might be appealing to design your own logo to save money, without the required skills or experience, you will benefit from the professional help that DLM Marketing can provide. With DLM Marketing being a professional branding consultancy and designer we can work with you to develop a brand based on your vision for you and your business.
Your logo is a visual representation of everything your company stands for. Think of McDonald’s the golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies still skimp on developing this key identity piece.
Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise. With a little thought and creativity, your logo can quickly and graphically express many positive attributes of your business, too.
While brainstorming logo ideas by yourself is a crucial step in creating your business image, trying to create a logo completely on your own is a mistake. It may seem like the best way to avoid the high costs of going to a professional design firm, which DLM Marketing normally charge anywhere from $2,000 to $15,000 for a logo design. Be aware, however, that there are thousands of independent designers around who charge much less. DLM Marketing highly recommends that you don’t hire someone just because of their bargain price. You need to work with a designer who’s familiar with your field . . . and with your competition. When you hire DLM Marketing to design your logo you are not just contracting a designer, we are also marketers and will do many hours of market research to ensure that your logo is first class. You may think our costs seem exorbitant, but you need to remember that a good logo should last at least 10 years. If you look at the repayment of that cost over a 10-year period, it doesn’t seem so bad.”
Even if you have a good eye for colour and a sense of what you want your logo to look like, you should still consult DLM Marketing. Why? At DLM Marketing we know whether or not a logo design will transfer easily into print or onto a sign, while you might come up with a beautiful design it may cost too much money to be printed or be impossible to scale for multiple applications. It is important to remember that your logo is the foundation of all your promotional materials, so this is one area where spending a little more now will really pay off later.
Once DLM Marketing has produced your logo for your company we make sure that your logo is registered as a trademark to protect it from use by other companies.
Then, once it’s protected, you can use it everywhere, business cards, stationery, letterhead, brochures, ads, your Web site and any other place where you mention your company name. This will help build your image, raise your company’s visibility and, ideally, lead to more business.